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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...
Combining the Power of Direct Mail and Digital Marketing with Informed Delivery
Amplify Your Message with Multiple Touchpoints Do you have an upcoming mailing in the works? Now is the time to try out Informed Delivery by USPS. Why? Beginning September 1, 2019, and going through...
Best Practices for Personalized Marketing You Can Learn From Netflix
Make no mistake; Netflix knows exactly what they’re doing. They found a way to undercut traditional cable prices, while still giving viewers what they want. Some might say they’ve also mastered the...
Your Mailbox Just Went Digital!
Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email)...
What My Foster Dogs Taught Me About Management
In the business world, “Leave your personal life at home” is a common mantra. But Polaris Direct GM of Client Services Jodi Mackie believes that it’s important to blend the personal with the professional. Read on for more of Mackie’s insights. Believe it or not, we...
Work Smarter With Messagepoint
Complete this sentence: The road to highly personalized direct mail is paved in Complex, headache-inducing spreadsheets Intricate, unwieldy matrices Time-consuming, expensive data processing changes All of the above If you answered any (or all) of the above, you’re...
A Look at Postal Changes: Part 2
The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative solutions and save money on postage at the same time. So without...
A Look at Postal Changes: Part 1
The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22. Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...
PostaLink: Better Marketing, Better Results
Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...
Direct Mail Testing: Rules of the Road
High school students everywhere loathe it. College students loathe it even more. But alas, testing is part of life…and if we allow it to be, it’s actually a pretty awesome part (well, perhaps more awesome for marketers than for college kids). And while standardized...