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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
2022 USPS Promotions Help Mailers Save on Postage!
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility...
2021 Forecast: 100% Chance of Direct Mail
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and...
Maximizing Efficiencies Through Strategic Partnerships
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving...
Your Mailbox Just Went Digital!
Informed Delivery, a convenient (and FREE) service rolled out by the United States Postal Service (USPS) in 2017, provides customers with the option to receive a black-and-white preview (via email) of what’s coming in the mail on the day of delivery. Is Anyone Using...
2019 Forecast: Cloudy with a Chance of Growth
What’s in Your Mailbox? Part 2: Direct Mail Trend Predictions for 2019 Change often brings about challenges, but always drives progress and growth. Every January, Polaris Direct CEO Judith Maloy attends the Winterberry Group’s Annual Outlook hosted by the DMCNY. At...
What’s in Your Mailbox? Part 1: Looking Back at the Hottest Direct Mail Trends
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn how to improve in the future, so we saved some of our favorite pieces of...
2019 USPS Postage Rate Increases Are Coming: Here’s What to Expect
New USPS postage rates are coming, but this shouldn’t come as a surprise, especially to businesses working in the direct mail industry. Postal rates have been in a constant state of change since George Washington signed the Postal Service Act into law in 1792. Changes...
‘Tis the Season for Looking Back and Moving Forward
Every year around this time, we start thinking about the past year, and looking forward to the year to come. This year, Giving Tuesday inspired us to look back and reflect on some of the great organizations we've worked with over the past year, and since the company...
Getting Personal with High-Speed, 4-Color Variable-Data Inkjet Printing
Modern businesses know that today’s marketing must be diverse. It is no longer viable to use the “spray and pray” tactic in hopes of generating leads and making a profit. While marketing to audience segments is still better than marketing without parameters, to stand...