Insights from Polaris Direct
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to tackle around this time of year. After we kick off the dust and haul out...
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for direct marketing. One misstep with a prospect (perhaps you talked about...
Question: What do a 20-year-old college student and a 34-year-old first-time mom have in common? Answer: Not a whole lot, other than the fact that they have been deemed Millennials. And because they’re both Millennials, you can market to them in exactly the same way,...
Variable Data Inkjet is all the rage these days—and it should be. After all, it offers marketers the long-awaited opportunity to achieve higher response rates through four-color, highly personalized one-to-one communications. But for Variable Data Printing (VDP) to be...
As spinach is to Popeye, digital technology is to direct mail. Yes, you read that right. From augmented reality to QR codes, and most recently, high-speed, variable data printing, digital technology has transformed the mail—much like spinach transforms Popeye. How,...
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the clutter of digital marketing. There are a couple ways digital has...
