Insights from Polaris Direct
The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22. Hold on to your hats—postal rates are changing again. Last April, we all breathed a collective sigh of relief when rates dropped for the first time in...
Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed to the nines in garland and holly. Children are busy scratching out...
The 2012 Red Sox were a disaster. As a die-hard Sox fan, it brings me no great joy to say that, but it’s the cold, hard truth. The season began with high hopes. The roster was stacked with future Hall of Famers. Ace Josh Beckett, slugger David Ortiz, infield phenom...
Innovative. Imaginative. Inspired. It’s not just our tagline. It’s our way of thinking at Polaris Direct. It’s the cornerstone of our culture. In the spring of 2003, Polaris opened its doors with just five employees and a vision of creating a better lettershop. It is...
What do the USO, Smile Train, American Cancer Society and many other large (and small) non-profits have in common? It's not just that they provide life-changing services or that they are household names. Another important commonality is that they also all send direct...
It took more than two years, but the day finally came. April 10 marked a momentous occasion when the 4.3% surcharge on postal rates was rolled back—if I listen closely, I can almost hear sighs of relief from direct mail marketers all over the country. Suddenly,...
