1. Creative Thinking
A good lettershop should be more than just an order taker. Choose a company with people who can think creatively; you’ll get answers to your most challenging production questions, and possibly to marketing issues as well.
2. Innovative Solutions
Which company would you rather hire: One that says “You can’t do that!” or one that consistently finds innovative solutions, to achieve your objectives? Your lettershop should be comfortable both inside and outside the box.
3. Customer Service
At the onset of a new campaign, does your lettershop initiate a face-to-face meeting or a teleconference with its customer service and sales teams – to review specifications and set expectations for the approval process and the mail schedule? If not, you’re not getting the customer service you deserve. Choose a lettershop that has dedicated professionals trained specifically for your program.
4. Confidence
Let’s face it. What you really want when you select a lettershop is PEACE OF MIND. To get it, you should choose a vendor that offers both a strong industry reputation and the personal attention you deserve. Remember: your job is handled by individuals and you want a company with individuals you can trust to do the job right.
5. Accountability
True accountability can only be achieved when each person in the company takes ownership of his or her work. Every activity – from the initial meeting with your project coordinator to the final invoice for your completed job – should reflect that level of commitment.
6. Reliability
There’s more to reliability than making mail dates or honoring a quote. Where does your lettershop stand on data security, disaster recovery, and applying best practices to every phase of a mailing? A lettershop that demonstrates the ability to anticipate all your needs is one you can truly rely on.
