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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Maximizing Sustainability Amid Evolving Environmental Conditions
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
How Specialty Print Can Add Value and Boost Revenue
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen...
What Makes Informed Delivery So Beneficial to Marketers?
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting...
Maximizing Sustainability Amid Evolving Environmental Conditions
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
How Specialty Print Can Add Value and Boost Revenue
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized direct...
What Makes Informed Delivery So Beneficial to Marketers?
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
The Direct Mail Revolution is Now!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
Direct Mail with a Tech Twist
Who would have thought that direct mail and technology could be best friends? In fact, mail and tech make a perfect pair. Three basic tenets of mail piece design are: 1) it must be visually appealing with storytelling content, 2) offer up testimonials, and 3) include...
It Is Not Too Late to Save 4% on Postage!
Looking for a new and creative way to integrate digital into your next direct marketing campaign? Look no further—Polaris Direct has the solution. Informed Delivery offers mailers the opportunity to connect with a consumer base of 45.9 million, reinforce your message,...